RAYYAN ALI

Marketing Strategist · Creative Director · Filmmaker · Design · Professional Editor · Website Design

I shoot, edit, design and market impactful content for brands and creators, delivering cinematic stories and scroll-stopping visuals across every platform.

Turning visions into visuals that move hearts and stop thumbs.

Jump in to the stats

The numbers behind the craft.

0+
Videos produced
$0K+
Client revenue generated
0 yrs
Behind the lens
0M+
Total views driven
What I bring to the table

Services.

End-to-end, from the first frame to the final post that stops the scroll.

Content & UGC

Scroll-stopping short-form for TikTok, Reels and Shorts, hooks, pacing and retention engineered in from frame one.

Brand Films

Cinematic brand stories that make people feel something, shot, directed and cut to look far bigger than the budget.

Editing & Post

Sharp, rhythm-driven edits in Final Cut Pro, pacing, sound design and structure that hold attention to the last frame.

Colour Grading

Signature cinematic looks and custom LUTs, the difference between footage that looks recorded and footage that looks directed.

Motion Graphics

Titles, kinetic type and animation that add polish and clarity, motion that guides the eye instead of shouting over the story.

Strategy & Paid

Content strategy and paid amplification, turning proven organic winners into reach, followers and real business results.

AI-Powered Creation

I blend the right AI tools for each job, ChatGPT, Claude and Gemini for scripting and strategy; Higgsfield, Freepik and HeyGen for generative visuals, avatars and film. Knowing when to mix them is the edge.

Photography & On-Camera

Professional photography, videography and editing, plus confident on-camera presenting and live hosting. Just as comfortable in front of the lens as behind it.

Tools I live in
Final Cut ProCapCutCanvaShopifyWordPress
Growth & marketing
SEO / AEOMeta AdsGoogle AnalyticsContent Strategy
AI stack
ChatGPTClaudeGeminiHiggsfieldFreepikHeyGen
How I work
Creative & commercially mindedProactiveAlways learningOwnership & accountabilitySelf-directed
8.5 IELTSOverall band score
First-Class HonoursBA Business Management · University of Brighton
BA Radio, Television & FilmBeykent University · Istanbul
Don't take my word for it

What clients say.

Real words from founders and creators I've worked with, tap any to watch.

Proof, not promises

Case study.

A closer look at one brand I built from the ground up.

MakeAWillOnline × RayCrafts Garage

A legal brand, built from zero.

MakeAWillOnline had the expertise but no social presence, in a category most people find intimidating and dull. I built their entire content engine from scratch: founder-led short-form video, hook-first storytelling, and paid amplification across TikTok, Instagram, YouTube and Facebook.

4×
Platforms grown from scratch
50+
Videos produced
100%
Content, edit & strategy in-house
The approach
  • Positioned the founder as the face, in legal, trust is everything.
  • Hook-first scripting engineered for retention and shares.
  • Repurposed every shoot across four platforms.
  • Amplified proven organic winners with tight paid campaigns.
TikTok, from zero
All organic · as of 20 July 2026
410Followers, grown from zero
50KViews in the past 15 days
100KTotal views in the past 2 months
1,000+Likes
100+Comments & engagements
On the feed

Catch the work
in motion.

Daily cinematic edits, behind-the-scenes and breakdowns.

@imraycraft03 →
From the desk

Insights.

Notes on video, storytelling and growing brands with content.

Short-form

The anatomy of a scroll-stopping hook

The first two seconds decide everything. Here's the exact framework I use to earn the swipe, every single time.

Read →
Case notes

Writing TikTok hooks for the audience you actually have

The same opening can win with one audience and lose with another. What testing on TikTok taught me about who you're really talking to.

Read →
Strategy

Why founder-led video beats polished ads

Faces build trust that logos can't. Here's why the most effective content often looks the least corporate.

Read →

Let's make something
worth watching.

For collaborations, bookings or to discuss your next project, let's connect.

Selected work

The Portfolio

Tap to switch to horizontal →

How would you like to connect?

Websites, end to end

I build the whole thing, design, code, SEO & deploy.

Beyond film, I design and develop websites from a blank page: layout and art direction, hand-written HTML/CSS/JavaScript, motion and interaction, performance, and full search optimisation, then deploy them live. No page builders doing the heavy lifting.

  • Custom design & front-end build, no cookie-cutter templates.
  • Cinematic motion, scroll interaction and micro-animations.
  • Technical SEO & AEO, metadata, Open Graph, schema, semantic structure and speed.
  • Analytics, cookie-consent and privacy set up properly.
  • Shopify & WordPress when a CMS or store is the right call.
  • Deployment, domains and go-live handled for you.
This site is one of mine.

Everything you're looking at, the aperture intro, the scroll-reactive lens, the interactive story timeline, the portfolio system, and all the SEO groundwork, was designed, coded and optimised by me, by hand.

Live example, sgts.ae · designed & built by me Open sgts.ae ↗
Preview blocked by the site? View it live at sgts.ae ↗